An independent pizzeria serving Italian cuisine in Oxford has introduced a fresh loyalty programme for its patrons.

BBuona Pinsa Bar, the independent establishment specialising in Roman-style pizza situated with views over Gloucester Green, is enticing regular customers with the introduction of Bbuona Rewards.

The Oxford venue is recognised for its light and crispy Pinsa Romana, crafted using a distinctive dough that undergoes a 48-hour fermentation process.

On Tuesday, the restaurant revealed a points-based loyalty initiative that transforms frequent dining into valuable savings.

Diners accumulate one point for every pound spent, which can be redeemed for five pounds off once they reach 50 points.

New members are welcomed with a 2.50 pound reward upon joining, as well as a five pound birthday bonus to enjoy alongside their preferred pizza.

Joining is straightforward and complimentary. Customers can register at the restaurant by speaking with staff or access the website to begin earning points from their very next visit.