Starbucks launches Peanuts Snoopy collection for 60th Great Pumpkin anniversary

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Starbucks launches Peanuts Snoopy collection for 60th Great Pumpkin anniversary

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The coffee company has partnered with the Peanuts franchise to release a limited-edition Snoopy range commemorating six decades since the debut of the animated classic.

The launch coincides with the seasonal return of pumpkin spice beverages and the milestone anniversary of the 1966 television special.

The collection unites autumn-inspired design elements with beloved characters from the comic strip across a range of drinkware, accessories and collectables.

Ten items feature in the limited-edition range.

A 14oz ceramic mug carries a price of £16.95, while a 20oz glass vessel is priced at £32.95.

A 16oz stainless steel tumbler costs £22.95 and a 24oz insulated cold cup is available for £25.95.

Additional products include a three-piece enamel pin set priced at £5.95 and a small carry bag redeemable through the Starbucks Stars loyalty programme for 1,150 points.

Dana Pellicano, senior vice president of Global Product Experience at Starbucks, noted that the return of pumpkin spice lattes and the Charlie Brown anniversary represent enduring signals that autumn has arrived.

Lisa Silverman Meyers, senior vice president of International at Peanuts Worldwide, expressed delight at working with Starbucks once more, drawing comparison to the annual anticipation for the Great Pumpkin character and mentioning personal enjoyment of the pumpkin spice latte beverage.

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