A disagreement over pricing has resulted in Deliveroo and an Oxford fish and chip shop ending their partnership, with the award-winning food no longer available through the delivery platform.

Harrison’s Fish & Chips on Elms Parade in Botley revealed earlier this week that it would be discontinuing its association with the UK delivery company.

In a message posted online, a representative stated that the company would no longer be providing delivery services through Deliveroo due to the platform controlling what prices could be charged. Customers could still place orders through Uber Eats, though the representative encouraged people to visit the physical shop instead.

Deliveroo did not respond to requests for comment, while Ryan Harrison from the chip shop clarified that the disagreement stemmed from the Fair Value scheme.

According to Mr Harrison, businesses that the delivery service considers to offer fair value receive preferential placement on the platform.

He explained that as a small independent trader, Deliveroo applies a 35 percent plus VAT charge on every transaction. This expense could not be absorbed by a business of their size, so they raised their Deliveroo menu prices to account for the commission. This gave customers the option of ordering through Deliveroo and covering those extra costs, or visiting the shop to pay standard prices.

Following this adjustment, Deliveroo informed the fish and chip shop that it would need to lower its prices to comply with system guidelines.

After evaluating this as a business decision, Mr Harrison said they concluded it was preferable to withdraw from the platform entirely.

This development follows a successful period for Harrison’s Fish & Chips, during which the establishment secured the Menu Innovation award at the National Fish and Chip Awards.

The business was also shortlisted for the national best takeaway accolade but was beaten by The Scrap Box in York.

The shop is now looking forward to June 5, National Fish and Chip Day, when it plans to provide a special offer for primary school children.

Mr Harrison stated that to mark the occasion and give something back to the community, children’s Fish Goujon Meals would be available for just one pound for all primary school age children who visit the shop and place an order. He expressed hope that this would help encourage a younger generation to appreciate fish and chips and demonstrate that, relative to many other fast food options, fish and chips can provide excellent protein and form part of a healthy, balanced diet.

The establishment holds an average score of 4.6 out of five based on almost 250 Google Reviews.