Jeremy Clarkson is apparently exploring fresh business opportunities as the premiere of the next Clarkson’s Farm season approaches.
The 66-year-old operates a 1,000-acre agricultural property referred to as Diddly Squat Farm, positioned close to Chipping Norton in West Oxfordshire, where his popular Amazon series Clarkson’s Farm is shot.
The fifth season of the successful show received confirmation toward the end of 2024 with filming completed throughout last year, production officially concluding at the end of September 2025.
Throughout the series, audiences have observed Mr Clarkson tackling farming responsibilities and introducing numerous new enterprises.
This encompasses the Diddly Squat Farm Shop, which draws visitors from throughout the nation and frequently results in traffic congestion on nearby roads.
Clarkson’s Farm series five. (Image: Prime Video)
During 2024, the former Top Gear host also acquired a village tavern in Asthall, near Burford, which he rebranded as The Farmer’s Dog.
The Cotswolds establishment, situated along the A40, functions as both a pub and restaurant, serving Hawkstone beer and items sourced from the farm.
Now, with the new season’s premiere scheduled for Wednesday, June 3, The Sun has reported that Mr Clarkson is investigating additional business possibilities at his agricultural property.
This involves securing trademark protection for Diddly Dunkers, currently a collection of shortbread biscuits, though the national publication indicated this line might eventually extend to apparel and household items.
Furthermore, the west Oxfordshire resident’s brewery is apparently preparing trademark applications for several upcoming beverage offerings including Arrowhead and Firelight.
Already, Mr Clarkson manufactures Hawkstone Lager, now available in supermarkets throughout the country, alongside various other successful products.
