A hairdresser from Oxfordshire has secured a place in the final stage of an acclaimed hair sector competition.

Izzie Adams, employed at Idlewild Hairdressing in Abingdon, will compete against other leading stylists at the L’Oréal Colour Trophy Grand Final set for July 6 after impressing judges during the regional semi-final held in Bristol.

Her winning entry showcased deep berry and jewel-toned reds paired with a smooth, glossy bob, earning commendation for both technical proficiency and creative flair.

Mark Creed, director at Idlewild Hairdressing, said they feel tremendous pride in Izzie’s achievements. Her progression to the Grand Final demonstrates her dedication, expertise and artistic commitment. They are thrilled her talents have received validation at such a distinguished level and look forward to supporting her in London.

The championship event will take place at the O2 venue in the capital and is expected to attract more than 2,000 industry professionals and guests.

Attendees will enjoy fine dining and runway displays before the national winner is announced.

Idlewild Hairdressing is encouraging local residents to get behind Ms Adams as she prepares to represent Oxfordshire at the national level.

The salon has earned its reputation through precise cutting techniques and inventive colouring services. It focuses on providing tailored styles that capture contemporary sector movements through a team of skilled and passionate professionals.