A bakery focused on wedding celebration cakes has been named among the nation’s leading performers.

Cakes of Curiosity, based in Oxfordshire, secured the prize for Confectionery and Sweet Treats at the Guides for Brides Customer Service Awards 2026.

This annual event, staged by a leading British wedding planning website, celebrates outstanding customer care within the marriage industry.

Winners are selected based on genuine customer feedback, service standards, and the provision of exceptional support.

Thousands of businesses from throughout the country underwent assessment, with Cakes of Curiosity gaining recognition thanks to outstanding ratings and favourable client experiences.

Nikita Thorne, strategy director at Guides for Brides, commented that contemporary engaged pairs organising their nuptials possess greater awareness and discernment than earlier generations, anticipating sincere attentiveness, honest communication, and dependable execution throughout the entire process.

This year’s accolades have highlighted precisely how many enterprises are satisfying those expectations.

From our victors to those receiving notable mentions, encompassing every candidate, we have witnessed a unified dedication to surpassing expectations for marrying couples, designing experiences that feel bespoke, seamless and memorable.

Cakes of Curiosity differentiated itself through its commitment to offering engaged pairs a trouble-free and encouraging experience, demonstrated by consistently impressive review ratings and passionate endorsements from genuine weddings.

One couple remarked that they chose Cakes of Curiosity for their wedding cake after encountering Melanie at a Wedding Fair because they were confident no one else could handle their special day, and Melanie exceeded their expectations in every regard. Each tier appeared absolutely beautiful and tasted beyond what they could have envisioned. Melanie even created a separate mini cake for their gluten-free guest that was equally delicious as the main cake. She made the entire experience feel so unique, and the dedication, effort and precision Melanie applies to her craft are incomparable. Selecting Melanie as their cake provider was unquestionably one of the finest choices they made for the wedding overall.

Cakes of Curiosity responded that she cannot adequately convey what this recognition signifies to her. She strives relentlessly to blend superior artistry with consistently attentive and professional service. She recognizes that commissioning a wedding cake involves more than aesthetics and taste – it encompasses trust, peace of mind, and feeling guided throughout the process. Above all else, she truly invests in each couple. Every cake is crafted with enthusiasm, pride and a dedication to excellence, approaching every wedding as though it were her own. She is delighted that this approach has connected with her cherished couples.