A fresh accolade has been secured by Bicester Motion following last year’s brand transformation.

The updated visual identity, created collaboratively with Conran Design Group during January 2025, secured third place in the category for Best Strategic or Creative Development of a New Brand at the Transform Awards.

The competition is organized by Transform, an international publication focused on branding, and recognizes outstanding achievements in brand development worldwide.

This recognition represents the second honor for the rebranding effort, which previously took bronze at the Brand Impact Awards.

Bicester Motion’s journey commenced in 2013 when the organization acquired the former RAF Bicester Bomber Training Station, a site spanning 444 acres that holds significant historical value for the nation.

Currently, 99 percent of the properties across the grounds have undergone restoration or been repurposed for contemporary commercial purposes.