A budget supermarket has taken the top spot as the nation’s most affordable grocery retailer, with fresh calculations showing just how much consumers could stash away before the Easter long weekend.

Research conducted by Which? determined that this discounter provided the lowest costs during March across a selection of 95 common household food items, cementing its reputation among cost-focused shoppers.

The figures demonstrate customers paid substantially less than competing chains, with notable gaps throughout the sector:

£26.75 below Tesco (even after Clubcard deductions)

£28.47 beneath Sainsbury’s (accounting for Nectar pricing)

£29.70 less expensive than Morrisons

£64.38 cheaper than Waitrose

Against Ocado, shoppers could keep nearly £50 from a single transaction.

Annually, that equates to over £2,500 in preserved funds for consistent shoppers.

This emerges as major chains comprising this discounter, its rival, Morrisons, Asda and Co-op are reducing costs across produce ranging from vegetables to complete roast dinners, with certain products priced as low as 4p.

This might represent one of the most affordable Easter purchasing windows in memory – with meals beginning at £1.25 per individual and playthings available at fifty percent off.

However most promotions are temporary, suggesting buyers may need to move swiftly before merchandise runs out.

The standout offers center on classic Easter vegetables.

At this supermarket, spuds, carrots, onions, swede and parsnips cost just 8p and 4p apiece, bringing a complete vegetable shop to under 50p. Available items feature British white potatoes (8p, 2kg), British carrots (4p, 1kg), XL garlic (8p, each), brown onions (8p, 1kg), British swede (4p, each) and British parsnips (4p, 500g).

Morrisons offers carrots, parsnips and swede at merely 4p, delivering discounts reaching 96%.

These promotions operate for a constrained window approaching Easter, suggesting stock may be limited as purchasing intensifies.

Supermarkets are also battling on complete meal packages:

This discounter: complete roast for four individuals priced at £8.01 altogether

Its competitor: Easter meal from £1.63 per person

Asda: exceeding 50% reduction on lamb, pork and salmon

Essential components encompass:

Complete leg of lamb priced from roughly £6 per kilogram

Produce from 4p–8p

Mint sauce and gravy below £1

The retailer anticipates selling millions of produce items and 17.5 million Easter eggs, with branded versions reduced to 99p.