A new agricultural and entertainment festival will launch in Berkshire in 2027, bringing together farming culture and music over the late May Bank Holiday weekend.
The Great British Farm-Fest will occupy Newbury Showground from May 29 to 31, marking a significant shift from its previous home at NAEC Stoneleigh in Warwickshire.
The inaugural Warwickshire edition drew more than 50,000 attendees across three days.
The venue sits near Chieveley, at the intersection of the M4 and A34, and has long served as the traditional host of the Royal County of Berkshire Show.
Organisers described the venue change as a major development for the West Berkshire area.
The festival combines elements of a traditional county fair with contemporary festival offerings.
Programming will encompass livestock contests, displays of heavy agricultural equipment, regional food halls, craft market areas, and live cooking stages.
Evening entertainment will feature performances on the main stage.
Television presenter Jeremy Clarkson will make appearances at the event alongside other personalities from Clarkson’s Farm, the Amazon Prime Video series documenting his stewardship of Diddly Squat Farm in Chadlington, Oxfordshire.
The programme has achieved international success since its debut, attracting millions of viewers worldwide.
Kaleb Cooper, Lisa Hogan, and Charlie Ireland will also appear at the festival.
The popular Diddly Squat Farm Shop will operate pop-up retail facilities on-site, while bars will serve Hawkstone beer and cider, the alcoholic beverage brand Clarkson co-founded.
Additional agricultural figures confirmed for appearances include Adam Henson, whose presence drew substantial audiences during the first edition at Stoneleigh.
The musical roster includes performances by Sophie Ellis-Bextor, Groove Armada, 10cc, Noasis, and The Shires.
Broadcast presenters Chris Moyles and Sara Cox will also take to the stage, broadening the event’s appeal beyond the farming community.
The festival’s stated aim is to celebrate British agriculture, local food production, countryside traditions, and live music within a single venue.