Hyundai unveiled its latest IONIQ 3 model during an immersive training programme hosted at AMCI’s newly established offices in Bicester.
The late July gathering brought together sales executives from Hyundai’s British dealership network at Building 90, located on Western Avenue at AMCI’s purpose-built headquarters.
Attendees participated in workshops focusing on Hyundai’s ‘Art of Steel’ design philosophy alongside introductions to the IONIQ 6 N vehicle.
The AMCI venue accommodates as many as five vehicles simultaneously and includes dedicated zones for smaller group discussions, formal meetings, and auditorium-style presentations.
Hyundai additionally utilized facilities across the broader Bicester Motion campus, establishing a complete production studio within Hangar 113.
This substantial events space commands views across the airfield.
The programme incorporated Korean cuisine, a presentation at HERO-ERA situated within the Command Works complex, and practical driving experience in the IONIQ 6 N high-performance electric vehicle.
AMCI operates as a Main Stores specialist based at Bicester Motion, which originated in 2013 following acquisition of the former World War Two RAF Bicester Bomber Training Station.
The 444-acre property holds significance at national level and had fallen into disrepair for approximately four decades prior to Bicester Motion’s purchase.
Since assuming stewardship, 99 percent of the structures have undergone restoration or been repurposed for contemporary commercial activities.
Marketed as Bicester Heritage, the location has developed into a centre for businesses specialising in vintage automobiles.
The Command Works comprises eight modern structures positioned along the southern boundary of the Technical Site.
These buildings represented the first entirely new constructions erected on the grounds in 84 years.