An Oxfordshire social enterprise has secured a national supply agreement with Aldi following its appearance on a Channel 4 competition.
Yellow Submarine, which supports adults with learning disabilities and autism, appeared in the Sweet Treats instalment of Aldi: The Next Big Seller.
The business subsequently won a contract to provide Aldi with its Almond Kisses range.
The biscuits became available in Aldi stores throughout the United Kingdom on Friday, November 6.
Priced at 99p for a set of four, the Almond Kisses are being sold as an Aldi Specialbuy.
Under the agreement, the bakery will supply more than 30,000 packs to over 1,080 stores across the country.
Sophie Bradley and Julie Hedges, who are both associated with Yellow Submarine, said the achievement had exceeded the organisation’s expectations.
They said the recognition demonstrated that adults with learning disabilities and autism possess significant abilities and that stocking a national supermarket had never appeared likely when the enterprise was first established.
Aldi UK chief commercial officer Julie Ashfield praised both the product and the social purpose behind its production.
She said the enterprise was creating valuable employment opportunities for adults with learning disabilities and autism while also offering shoppers a product they would enjoy.
According to Ashfield, the Channel 4 programme is intended to identify talented British producers and provide a route for them to expand.
The social enterprise was established in 2009 to deliver respite holidays.
It expanded into food and drink by opening its first café in Oxford in 2013, where adults could receive training in a supportive environment.
When the Covid-19 lockdowns interrupted normal operations, the charity responded by concentrating on baking and online sales, allowing it to continue operating while keeping trainees involved.
A dedicated production bakery opened in 2025, with the expansion designed to accommodate 50 per cent more trainees.
Beyond its retail work, Yellow Submarine assists adults with learning disabilities and autism in gaining work experience and preparing for employment outside the supported environment.
Aldi has also agreed to donate £1 for every pack of Almond Kisses sold, with the proceeds intended to support the social enterprise’s work.
The biscuits are produced using all-natural ingredients and have received a Great Taste Award.
Their texture falls between that of a biscuit and a cake, offering a softer consistency than a traditional biscuit alongside a greater level of crunch.
Aldi: The Next Big Seller is presented by Anita Rani and Jimmy Doherty, with Aldi’s Julie Ashfield also taking part.
The Channel 4 competition gives emerging food and drink businesses the opportunity to compete for a nationwide Aldi listing.
Product taste, cost, presentation and the potential for large-scale production form the judging criteria.
The retailer said the programme forms part of its continuing support for British farmers, growers and suppliers.
It also gives smaller businesses a means of reaching consumers across the United Kingdom.